Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world’s population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say “all of them.” However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You’ve done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what’s next? Here are the next steps to […]

The post You’ve Launched an Influencer Marketing Campaign… Now What? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.  As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.  […]

The post <strong>The 5 Best Ways to Find Influencers for Your Business</strong> appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they’re live.  Essentially, UGC is digital word of […]

The post Why User Generated Content is Important appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming is an excellent platform to reach new potential customers. From Instagram, to Twitch, to Facebook Live, it offers a massive amount of benefits to your brand if you team with an influencer that buys into what you’re doing. Here’s a few reasons why it can be a game changer. It’s raw, and relatable. […]

The post Three Reasons Live Streaming Can Change the Course of Your Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it’s even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests and passions as them, so reaching an influencer can be a […]

The post If Influencers Aren’t Part Of Your 2023 Social Plan, You’re Doing It Wrong appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone who is on social media has seen someone, whether a friend or celebrity, who is endorsing some type of product or service. Most likely, you have encountered an influencer. From subscription boxes to clothing to makeup to gaming, influencer marketing is all over every social media platform and even website.  Why has influencer and […]

The post Influencer Marketing + Affiliate Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The use of influencer marketing has grown enormously in recent years. Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it’s even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests […]

The post A Guide To Influencer Marketing For Startups And Tech Companies appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you’re just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

The post How Brands Stand Out with Influencer and Ambassador Programs appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing: Your Ultimate Guide for 2022 appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For brands to better understand affiliate influencer marketing, it’s necessary first to understand each component individually. 

The post Instagram Influencer Affiliate Marketing: A Guide for Brands appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Catch up on Part 1 of our Shopify Store Owner’s Guide to Influencer Marketing here. Recent data predicts that brands are set to spend up to $15 billion in influencer marketing by 2022. This isn’t just some passing fad. Influencer marketing is here to stay and if you’re a Shopify store owner who hasn’t experimented […]

The post The Shopify Store Owner’s Guide to Influencer Marketing: How to Work With Influencers appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Since Bumble branched into influencer partnerships, each brand has developed its own personality. Here's 3 ways marketers can learn from a diverse audience.

The post 3 Things Marketers Can Learn from Bumble’s Influencer Partnerships appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses Ģ����Ƶ to stay ahead of the competition.

The post How Misfits Gaming Uses Ģ����Ƶ to Increase Influencer Potential appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media technology has come a long way since Facebook’s first inception in a Harvard residence hall and since Jack Dorsey tweeted the first tweet in 2006. The way consumers use social media has evolved as well.  Most channels initially began as a way to keep in touch, share with family and friends, or publish […]

The post [NEW DATA] Influencers are the New Social Circle: What it means for influencers appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram’s New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Enterprise brands might think they’ve done it all online and know exactly what does and doesn’t work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

The post Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance — each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

The post 12 Pinterest Tips for Getting the Most Out of Your Pins appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at Ģ����Ƶ we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Ģ����Ƶr in charge of entertainment to talk about how they use influencers to see huge results. Ģ����Ƶ: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing — Case Study appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees […]

The post 4 Reasons You Need Influencer Marketing - Infographic appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you’ve been working with influencer marketing, you’ve probably heard the term earned media value being thrown around a lot. But what does it actually mean? Everyone wants to be able to calculate accurate ROI on their marketing actions. In traditional advertising, you calculate ROI by comparing money spent on revenue generated from campaigns. You […]

The post Ģ����Ƶ FAQ: What is Earned Media Value? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Ģ����Ƶ Director of Business Development Andy Cabistan takes a multicultural view on influencer marketing. He pointed out that the song of the summer this year teaches a great lesson in how to expand your reach through influencers. Entering international markets is one of the biggest challenges that consumer companies face in recent years. While the […]

The post Employee Perspective: Transcending Cultures with Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Ģ����Ƶ is excited to announce that it has been selected to present at Venture Atlanta 2017, the Southeast’s premier event for connecting technology innovation and investment capital. “Venture Atlanta is the most impactful venture conference in the southeast, and we're excited to share Ģ����Ƶ’s growth,” said Jeremy Haile, Ģ����Ƶ’s founder and CEO. “It’s also great to […]

The post Ģ����Ƶ selected to present at Venture Atlanta 2017 appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to gaming, it’s hard to tell what platform your audience is going to be watching. Should you back influencers who post Let’s Play videos that can be visited again and again? Or is a livestream the way to go? Here at Ģ����Ƶ, we’ve broken down some of the pros and cons of […]

The post Twitch or YouTube? What's best for influencer marketing in the gaming world? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

The post What you need to know about FTC compliance when it comes to influencer campaigns appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and one of the best methods to ensure steady content is through a well developed brand ambassador program. By managing Brand Ambassadors efficiently you […]

The post How to manage Brand Ambassadors appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

YouTube is a robust and popular community which everyone can be a part of, but from an outside perspective it may seem that all it takes to succeed is popular videos. As we have previously mentioned, there are a lot of moving parts to the platform which you may not be aware of or have […]

The post 24 Ways to Get More Subscribers on YouTube- Infographic Pt. 2 appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

The post 7 Ways to Reach the Right Audience on YouTube appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Landing pages simplify and improve the influencer conversion experience for your prospective customers. They do this by enabling more focused messaging which boosts your quality score and reduces your cost-per-click. But successful Influencer campaigns are about more than simply getting influencers to post content that attract the attention of your target audience. Many marketers falter in […]

The post How to Use Landing Pages to Improve Engagement & Conversions - Infographic appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Working for a company whose product is focused on the activation of influencers I can tell you I have seen the good, the bad, and the ugly. Just to show a few of the low points I have highlighted the 7 deadly sins of influencer marketing. Hopefully knowing these will help you avoid the common […]

The post 7 Deadly Sins of Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Fonts are seriously important in marketing. Amazingly, fonts can convey all kinds of messages besides the words written. Fonts can make your brand’s personality shine through, but keep in mind not all fonts are created equally. You probably already know that consistency in fonts is a must, but consistently using these three fonts in your […]

The post Why are these the worst marketing fonts? appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

The post The 5 Longest Running Commercials appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility — Writing well-researched, in-depth posts on relevant blogs, […]

The post We Welcomes Guest Posts! appeared first on Ģ����Ƶ. Ģ����Ƶ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.